Major League Gaming Launches Its Own Premium E-Sports Network, MLG.TV
by B R A N
Great news! The more popular gaming gets the greater quality products will be drawn for consumers to get their hands on and for companies to make profits. Looking forward to watching this carefully to see if this actually works. With gaming being shared more frequently on the likes of youtube and twitch, my guess is that there is an audience awaiting MLG.TV already.
E-sports programmer Major League Gaming has spent the last decade building an audience of video game enthusiasts, through events in which gamers go head-to-head with each other. Now it’s looking to bring those viewers to a an owned and operated premium sports network of its own, at MLG.TV.
Over the years, MLG has tried a number of different distribution platforms for its events and programming. Founded in 2002, the company has gone from broadcasting its events on cable networks like ESPN to shifting its programming online. It’s also gone through a period of different streaming plans, which included white-labeled streaming platforms, as well as a partnership with Twitch.
“We’ve been streaming our events for six or seven years, we’ve done network TV, we’ve done cable TV,” MLG co-founder and CEO Sundance DiGiovanni told me. “We’ve done our own platform, we’ve done white-label, we’ve done Ustream…”
Now, the e-sports…
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